Writing

Essays on legal innovation and building things

Notes on legal technology, entrepreneurship, and the future of the profession — written from the middle of law school and the middle of building CaseMetric.

August 5, 2026

The Best Time to Build Your Personal Brand Is Before You Need One

A personal brand is not vanity. It is a public record of how you think, what you build, and what you stand for—created before the opportunity arrives.

Read article
Coming soon

What Building Legal Technology as a Law Student Has Taught Me

Lessons from building CaseMetric while still in law school, one conversation with a firm at a time.

Coming soon

Why Law Firms Still Lose High-Intent Leads Online

Most website traffic never turns into a case — and the reason usually has nothing to do with ad spend.

Back to home